William Morris

William Morris

William Morris, often seen as a great spirit of the Arts and Crafts movement, believed that beauty and utility were inseparable, much like how indigenous knowledge often ties art to function and daily life. As an elder figure in the realm of craft, Morris taught that true artistry stems not from individual genius but from a collective wisdom rooted in tradition. His reverence for materials and processes passed down through generations mirrors indigenous understandings of craft as an extension of the natural world – something to be approached with respect and humility. For Morris, the goal was not to innovate for the sake of progress but to honor the integrity of handmade objects, much like the way indigenous cultures preserve the knowledge embedded in their traditional crafts.


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